Specsavers Haverfordwest has become the largest Specsavers store in Wales.
The store relocated to a new, state-of-the-art premises in the Riverside Shopping Centre, following a £1.2 million investment by local partners.
The grand opening of the new store took place on Monday, December 16, with customers and dignitaries, including several mayors, in attendance.
Guests were welcomed with performances from the Haverfordwest Male Voice Choir and musician Kyle Kirkhouse, who is also a dispensing technician.
The ribbon was cut by one of the store’s long-standing customers, Madaline Roberts, who runs the Milford Haven branch of the Macular Society.
William McNamara, owner of Bluestone National Park Resort and a patient of Specsavers Haverfordwest, was also in attendance.
To encourage guests to explore the new store and learn fun facts about optometry and audiology, staff organised an interactive treasure hunt.
Wayne Jones, retail director, said: “After years of planning and preparation, we are delighted to officially open our brand-new store.
“We are confident that this investment will bring lasting benefits to the local community for years to come.
“A heartfelt thank you to everyone who supported our relaunch event.
“It was incredible to see so many customers, both familiar faces and new ones, celebrating with us.
The new Specsavers store has opened in Haverfordwest (Image: Gareth Everett)
“I also want to extend my deepest gratitude to our incredible team, whose hard work and dedication made this all possible.
“Without their commitment, none of this would have materialised.”
The new premises at 21 Riverside Quay offers state-of-the-art facilities and enhanced services to meet the growing needs of the community.
It has 14 test rooms, including two dedicated audiology suites.
It is now the largest Specsavers practice in Wales, and one of the largest in the UK, the store is equipped with advanced diagnostic technology to deliver exceptional care.
These services will also help ease pressure on NHS resources, providing convenience and support to residents who previously had to travel significant distances for specialised treatment.
Narbeth resident, Sandra Tarrant, previously needed private consultations in Swansea, but she was referred to ophthalmic director, Andy Britton, by her consultant earlier this year, who recognised his expertise and the store’s advanced diagnostic equipment.
Mrs Tarrant said: “The staff at Specsavers Haverfordwest are highly trained and genuinely care about your eye health.
“I no longer face long journeys for tests, and the team’s professionalism gives me complete confidence in their care.
“You feel like you’re in good hands, with staff who take you seriously and don’t pass you around.”
The new Specsavers Haverfordwest store will be open seven days a week, offering flexible appointment times to cater to the community’s needs.
The store will offer hands on training for optometrists aiming to earn qualifications like Glaucoma and Independent Prescribing certificates.