Wales will be kicking Christmas off in style this weekend as the Coca-Cola Christmas Truck Tour will be parking up in Cardiff’s city centre this weekend. The much-loved massive red trcuk will roll into the city on Sunday December 22.
It will park up on the Hayes, outside St David’s Centre from 12pm until 8pm. Visitors will be given Coca-Cola Zero Sugar, have the opportunity to take home exclusive Coca-Cola merchandise, all whilst capturing that perfect seasonal photo in front of the iconic red truck.
This year, the Coca-Cola Truck Tour focuses on the ambition to make kindness travel. Echoing the wider Coca-Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors from Cardiff to embrace their inner Santa and share an act of kindness with others during the festive season. For the latest Cardiff news, sign up to our newsletter here
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People have flocked to see the truck in person in Cardiff in previous years, snapping selfies and making the most of the iconic truck being in the capital all while doing something which also supports the greater good. Bringing friends and family together to enjoy a magical moment of festive fun, the beloved tour will this year support FareShare which is the UK’s biggest charity fighting hunger and food waste.
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The tour has promised to be bigger and better than ever before and set in a magical winter wonderland setting and for every person that attends the Coca-Cola Christmas Truck Tour, the equivalent of a meal will be donated on their behalf. Coca-Cola aims to donate the equivalent of up to a total of 1 million meals via FareShare this festive season.
Kirsty Ford, Head of Fundraising at FareShare said: “We are so grateful to Coca-Cola for their continued support for FareShare. These invaluable donations help us get good-to-eat food to the people who need it rather than going to waste. Every day, the food we redistribute to a network of over 8,000 charities in every region helps to strengthen communities. Coca-Cola’s generous support for FareShare is instrumental in helping people affected by the cost-of-living crisis. This support means charities can unite more people through food to form connections and access essential support services. Thank you for helping FareShare make the food go further.”
Florence Wheatley, Marketing Manager for Coca-Cola Great Britain Coca-Cola added: “Coca-Cola has and remains synonymous with Christmas, with many people eagerly awaiting the Coca-Cola Christmas Truck Tour and Holidays Are Coming advert to create a little festive magic.
“This year, we’re delighted to continue our relationship with FareShare to support its mission to reduce hunger and surplus food waste. We hope that every person that attends the Truck Tour not only experiences the magic of Coca-Cola Christmas, but also supports FareShare, knowing that the equivalent of a meal has been donated on their behalf, acting as a little moment of kindness to ensure that thousands of people across the country enjoy a more meaningful Christmas.”
For those unable to visit the Coca-Cola Christmas Truck in person, from November, a promotion with Coca-Cola Zero Sugar and Coca-Cola Original Taste will invite fans to scan on-pack QR codes for the chance to win Christmas shopping vouchers!
With a packed schedule of exciting Truck Tour stops taking place throughout Britain in the lead-up to Christmas, eager Coca-Cola Christmas Truck Tour fans can follow announcements about the schedule which will be made over the coming weeks at @CocaColaGBI (Instagram) and @CocaCola_GB (Twitter).
FareShare works with the food industry to redistribute surplus food, which might otherwise go to waste, to a network of 8,000 charities and community groups across the UK. These groups include community centres, faith groups, homelessness shelters, refuges, and schools, all working hard to support people in need. Food is used to bring people together, strengthening communities and helping people access vital support services.